
Cultivating the soil of human connection
I help people experience deeper relationships with self, others, and what they create. My work ranges from integral development coaching to storytelling and facilitating innovation.
What is the quality of your soil?
Over my 10+ years of experience working with leaders and groups, I have sensed their need to create with values that are:
Beautiful
Beauty and business are not often positioned together, but research shows beauty and awe can decrease anxiety and increase hope; it is where we need to place our attention during times of despair. The more we design elegant solutions, sustainable systems, and create space to witness the people alongside us, the greater our sense of aliveness.
Messy
Humans tend to regard darkness and mistakes as things to be suppressed, avoided, or fixed. I have seen how when met differently messiness can accelerate learning and fuel human connection rather than hinder it. What if mess is not something we can ever get rid of, but an ongoing invitation into navigating conflict, complexity, and uncertainty with more skill?
Light
The words ‘sol’ and ‘soul’ can remind us the importance of seeking external and internal inspiration, neither remaining fixed in our past ways of thinking and behaving nor losing sight of who we are. Additionally, designing a lighter life, solution, or business invites us to simplify the complex and focus on doing one thing really well within realistic timeframes.
Grounded
A leader’s interior condition is more paramount in leading change than any other quality. The more we cultivate a non-anxious or grounded presence, the more we can be it for others. When leading change, we also need a systems awareness that everything is connected, as with a mycorrhizal network, where plants transfer water, nitrogen, and carbon in a hidden “woodwide web.”
I believe that people are the content. Often the answers to the challenges they face are already alive within them.
Evoke your creativity and deepen your connection with self, others, and what you create.

Designing with not for
Hi, my name is Jordan Soliday.
I am the son of a nurse and machine technician. I believe that from a young age I was destined to care for people and their life systems.
For the last 10+ years, I have been accompanying leaders and groups on their personal and professional journeys. I’ve helped thousands of people from around the world work with more creative confidence, systems awareness, and narrative intelligence.
One day, during the throes of the pandemic in 2020, I was facilitating a team that was struggling to hear one another. Just when it seemed the project might go off the rails, the team slowed down, witnessed one another, and in turn created something beautiful. After, I began to ask the question, “What might be possible without all the rush?”
I left my corporate job and co-created the Unhurried Design approach with Johnnie Moore. It teaches leaders to strategically pause for more connection and create with less material waste. Then I developed Your Epic Ordinary Life, a contemplative storytelling experience built on the art of witnessing, process journaling, and the hero’s journey.
Today, I coach people in becoming more of who they really are. I guide people in integrating their selves, to experience less inner and outer clutter, and come more alive.

How you can work with me
Your Epic Ordinary Life
A contemplative storytelling experience for leaders navigating transition, people seeking to reflect on their hero’s journey, and those who wish to memorialize their legacy.
Unhurried Design
A life-centered alternative to design thinking that prioritizes relationships and reflection, going the right pace at the right time, to yield resilient innovative solutions with less material waste.
20/80 facilitation
Leadership training and facilitation powered by the design principles of ‘incomplete leadership’ and ‘80/20 inversion’ to flatten hierarchy and accelerate learning and connection.
Non-anxious keynotes
Keynotes that evoke more presence and less panic amongst leaders and teams that are often riddled by urgency, burnout, uncertainty, and miscommunication.
Why people work with me

Stories and insights
What if you designed a lighter life?
Ditching inner and outer clutter for a greater sense of meaning and aliveness.
Who are we when we’re alone?
Various historical thinkers on community, anxiety, and loneliness.
Even the Victorians were stressed out by the 'internet'
And the practice of non-anxious presence is needed now more than ever.
Let’s connect
jordan@jordansoliday.com
+18142076413