Cultivating the soil of connection

I guide people through evocative experiences that help them come more alive. My modalities range from design thinking and storytelling to applied mysticism.

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What is the quality of your soil?

Over my decade-plus of experience working with people, I have sensed their need to create with enlivening values.

Beautiful

Beauty and business are not often positioned together, but research shows beauty and awe can decrease anxiety and increase hope; it is where we need to place our attention during times of despair. The more we design elegant solutions, sustainable systems, and create space to witness the people alongside us, the greater our sense of aliveness.

Messy

Humans tend to regard darkness and mistakes as things to be suppressed, avoided, or fixed. I have seen how when met differently messiness can accelerate learning and fuel human connection rather than hinder it. What if mess is not something we can ever get rid of, but an ongoing invitation into navigating conflict, complexity, and uncertainty with more skill?

Light

The words ‘sol’ and ‘soul’ can remind us the importance of seeking external and internal inspiration, neither remaining fixed in our past ways of thinking and behaving nor losing sight of who we are. Additionally, designing a lighter life, solution, or business invites us to simplify the complex and work within realistic timeframes.

Grounded

A leader’s interior condition is more paramount in leading change than any other quality. The more we cultivate a non-anxious or grounded presence, the more we can be it for others. When leading change, we also need a systems awareness that everything is connected, as with mycelium, an underground network where plants transfer water, nitrogen, and carbon in a hidden “woodwide web.”

I believe that people are the content. Often the answers to the challenges they face are already alive within them.

My services help you learn and design for integrated innovation.

Cultivating aliveness

Hi, my name is Jordan Soliday.

I am the son of a nurse and machine technician. I believe that from a young age I was destined to care for people and their life systems.

For the last 10+ years, I have been accompanying people on their personal and professional journeys. I’ve helped thousands of people from four continents work with more creative confidence, systems awareness, and narrative intelligence.

One day, during the throes of the pandemic, I was facilitating a team that was struggling to hear one another. Just when it seemed the project might go off the rails, the team slowed down, witnessed one another, and in turn created something beautiful. After, I began to ask the question, “What might be possible without all the rush?”

I left my corporate job and co-created the Unhurried Design approach with Johnnie Moore. It teaches leaders to strategically pause for more connection and create with less material waste. Then I developed Your Epic Ordinary Life with Samir Selmanović, a guided memoir journey that turns a person’s life experiences into a source of inspiration, connection, and purpose for others.

Today, I guide people to live from who they already are. I support them in integrating their splintered selves, to experience less inner and outer clutter, and notice the extraordinary alive within their everyday ordinary.

How you can work with me

Your Epic Ordinary Life™

Guided memoir journey

A compassionate, storytelling experience where your life story is witnessed, honored, and beautifully written—creating a lasting legacy.

Unhurried Design

Product, service & life design

Design a product, service, or your own life through prioritizing relationships, reflection, going the right pace at the right time, to yield integrated innovation.

Why people work with me

"There definitely was an unhurried, non-anxious presence Jordan brought to every interaction. It’s immediately noticeable and puts people at ease."

Nidhi Gupta
Senior Sales Director
Capgemini
“Jordan is thoughtful and warm, caring and strong. You slow down through conversation with him. And you feel seen in his presence.”

Alexander Carabi
Co-Founder
Yellow
"I have worked with Jordan for the last two years. I would give a strong recommendation for his work as a facilitator. He thrives in connecting with and guiding students from diverse global cultures and industries, which is a testament to his creative leadership and attentive presence."

Ed Crawley
Professor of Aeronautics and Astronautics and of Engineering Systems
MIT
“Jordan Soliday is, without doubt, a transformational leader. I recommend him without reservation to anyone ready to slow down, recalibrate, and deliver."

Jacqueline Brito
Assistant Dean
Crummer Graduate School of Business at Rollins College
“Jordan is an extraordinary human! I appreciate his ability to be still, unhurried and calm as he deeply listens and connects with participants."

Jackie Kindall
Chief Executive Officer
Kindall Evolve
"Because of Jordan's critical thinking abilities and leadership qualities, he was able to identify the value of refining my product, shed light on it, and help me and others take flight on it with priority."

Fred Rodriguez
UX Marketing Designer | Business Development Strategist
Teed Shirts, Inc.